Your business plan tells your story, written in a style that appeals to your plan’s readers. You don't want generic, stale business prose taken from templates or a hundred other plans. We do custom writing to create a compelling, personal narrative (or if you have a draft, we help polish it).
Fortune favors the bold. Your plan's narrative should be crafted to express your big picture vision with your intention, expertise, and commitment to enduring success.
Content. You probably don't need 30 or 40 pages (unless your readers will need extensive research and detail). It’s not about page count. Old-school templates had pages of generic information and pages filled with charts simply copied from financial projections. Today’s plans are far more effective with 10 to 15 pages plus financial projections.
Investors typically prefer concise yet comprehensive key points. Some investors just want a pitch deck (PowerPoint or Keynote slides), or in some cases, brief decks are used to determine interest in reading a full plan.
Small business plans commonly include the following but there are many variations. The customized narrative, for example, could include:
Executive Summary (key talking points on one page) and Mission Statement
Business Model (how it works, operations, revenue model, goal)
Competitive Analysis (including a SWOT Analysis, if needed)
Marketing Plan (leveraging the above for targeted customers)
Financial Plan (financial assumptions and three-year revenue summary; however, in a some cases, a snapshot may be all you need instead of full projections)
Financial Projections (Excel three-year Income Statement, Operating Expenses, Cash Flow, and Balance Sheet; these normally meet basic needs, but there are several possible components based on the complexity of your cost/revenue model and lender/investor expectations).
Team (profiles of you and your partners, key management and roles, and/or an advisory board).
Artwork and/or photos you may have or stock photos that help tell your story.
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