Generate questions.
A solid plan requires comprehensive information in an easy-to-read format. You want relevant facts specific to your business and market segments, not unrelated statistics to fill pages.
Market Research. We help you concisely describe a market need for your business and provide specific statistics, case studies, and expert quotes to support your position. Even if your product or service is totally new, you'll be promoting it within a media universe full of competition for attention. Lenders and especially investors need to feel confident that your plan understands and leverages the challenges and opportunities in your target market.
Competitive Analysis. For direct or indirect competitors, how is your value proposition different and/or better? How can you take advantage of competitors' weaknesses? A SWOT Analysis (strengths, weaknesses, opportunities, threats) can be helpful in many plans. At a minimum, you want to convey insightful understanding of any perceived or actual competitors. This builds a framework for your marketing strategy.
